{"id":266,"date":"2022-11-18T16:27:52","date_gmt":"2022-11-18T16:27:52","guid":{"rendered":"https:\/\/tigerlogistics.in\/blogs\/?p=266"},"modified":"2023-07-15T06:56:24","modified_gmt":"2023-07-15T06:56:24","slug":"how-does-the-logistics-industry-fuel-the-festive-rush","status":"publish","type":"post","link":"https:\/\/tigerlogistics.in\/blogs\/how-does-the-logistics-industry-fuel-the-festive-rush\/","title":{"rendered":"How Does The Logistics Industry Fuel The Festive Rush?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We are back to that time of the year when festivities rule the roost. So, how are consumers globally opening up to festive buying amidst the waning worry of the pandemic and increasing inflation? Let\u2019s peek into some industry surveys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deloitte\u2019s annual holiday retail forecast pegs 2022 holiday retail sales to rise to between <\/span><a href=\"https:\/\/risnews.com\/holiday-retail-forecasts-and-predictions-2022\"><span style=\"font-weight: 400;\">4-6%.<\/span><\/a><span style=\"font-weight: 400;\"> Moreover, Deloitte forecasts e-commerce holiday sales reaching between <\/span><a href=\"https:\/\/risnews.com\/holiday-retail-forecasts-and-predictions-2022\"><span style=\"font-weight: 400;\">$260-$264 billion<\/span><\/a><span style=\"font-weight: 400;\"> this season. On the homefront, online festive sales are expected to rise by 28% from last year, touching <\/span><a href=\"https:\/\/www.business-standard.com\/article\/economy-policy\/india-s-online-festive-sales-to-register-28-increase-to-hit-11-8-bn-122090800253_1.html\"><span style=\"font-weight: 400;\">$11.8 billion<\/span><\/a><span style=\"font-weight: 400;\"> in lieu of Diwali and Christmas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To meet the rising purchases in the festive season and also appease the harder-to-fulfil customers, a unified and robust logistics process is critical for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fresh\/repeat purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad hoc demand surges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Last mile deliveries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timely delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reverse logistics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these are to be done \u2014 quickly, accurately and efficiently. So, let\u2019s understand how the logistics industry will add shine to peoples\u2019 festive buzz this year.<\/span><\/p>\n<h2><b>Stepping up operational efficiencies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Industry experts opine that 2022 is going to witness revenge buying. The pandemic made people underspend on nice-to-have categories, such as apparel, luggage, and so on, which will be fulfilled greatly in the oncoming festive season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why logistics companies have spruced up their operations more than ever by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrading warehouse capacity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building more fulfilment centres and delivery hubs to strengthen last-mile delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding kirana partners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hiring in-house resources in hundreds across verticals, such as sales, servicing and operations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outsourcing\/hiring a huge gig workforce to meet demand escalation across the business-to-business (B2B), business-to-consumer (B2C) and direct-to-consumer (D2C) segments.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the festive rush, there is tremendous reliance on the gig workforce. There are various attributes to the term \u2018gig workforce\u2019. A delivery boy, warehouse personnel, delivery associate, truck driver \u2014 all of them encompass the gig workforce. This gig workforce enables logistics companies to expand their capacities overnight to as much as 5x.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Advancing technology in strategy and operations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is paramount for the logistics industry to embrace technology more than ever thanks to the evolved consumer. In the past years, rising digital literacy, greater smartphone penetration, faster adoption of cashless transactions, pandemic-led purchases, and appealing online shopping offers have led consumers to switch to e-commerce as their preferred mode of purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The e-commerce boost has fuelled a steady demand for <\/span><a href=\"https:\/\/www.logisticsinsider.in\/the-race-against-time-supply-chains-during-festive-season\/\"><span style=\"font-weight: 400;\">direct-to-home and direct-to-consumer brands<\/span><\/a><span style=\"font-weight: 400;\">. Most offline brands have either moved online or started offering doorstep deliveries. As per a 2021 report by ICICI Securities, <\/span><a href=\"https:\/\/retail.economictimes.indiatimes.com\/news\/industry\/e-commerce-growth-in-tier-2-3-cities-outpace-tier-1-indian-cities\/82024142\"><span style=\"font-weight: 400;\">tier 2 and tier 3 cities are now accounting for a bigger volume of e-commerce sales<\/span><\/a><span style=\"font-weight: 400;\">. This transition has led the logistics sector to shift its supply chain focus from product-centricity to customer-centricity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fulfil speedy deliveries and quick &amp; hassle-free returns, online merchants have increasingly started to outsource logistics. This has led the logistics partners to adopt technological advancements, such as artificial intelligence, machine learning, Internet-of-Things, and automation, to finetune their functions and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is worth noting that the current buzz of \u201810-minute delivery\u2019 wouldn\u2019t have been possible had the logistics industry not embraced technology with lightning speed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Globally, technology has helped usher in cost efficiency &amp; transparency, speed in delivery &amp; transactions, and fuel efficiency. In India, tech-backed initiatives, such as the digitalisation of documents, e-invoicing, e-way bill, and FastTags for toll payments have reduced transport time thereby speeding up deliveries, which is a huge factor for business profitability in today\u2019s times. Not to forget, the above initiatives have made the overall transit fuel-efficient and less stressful.\u00a0<\/span><\/p>\n<h2><b>To sum up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With precise planning, before-time advancements in operations and rising technology interventions, the logistics industry continues to reinvent the game every passing year. Perhaps, the greater good it does while fuelling this festive rush is delivering smiles to a million faces easily, effortlessly and enthusiastically. Tirelessly and unfailingly.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are back to that time of the year when festivities rule the roost. So, how are consumers globally opening up to festive buying amidst the waning worry of the pandemic and increasing inflation? Let\u2019s peek into some industry surveys.\u00a0 Deloitte\u2019s annual holiday retail forecast pegs 2022 holiday retail sales to rise to between 4-6%. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Does The Logistics Industry Fuel The Festive Rush? - Tiger logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tigerlogistics.in\/blogs\/how-does-the-logistics-industry-fuel-the-festive-rush\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does The Logistics Industry Fuel The Festive Rush? - Tiger logistics\" \/>\n<meta property=\"og:description\" content=\"We are back to that time of the year when festivities rule the roost. 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So, how are consumers globally opening up to festive buying amidst the waning worry of the pandemic and increasing inflation? Let\u2019s peek into some industry surveys.\u00a0 Deloitte\u2019s annual holiday retail forecast pegs 2022 holiday retail sales to rise to between 4-6%. 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